Why did we organize Startup 2.0? Last year we had so many projects wanting to be presented during Blogak 2.0 that we thought it would be a good idea to give everybody the chance to come through a contest. This contest was called Startup 2.0 as we wanted it to have some kind of business sense. The first part was held in Madrid and the European final is going to take place in Bilbao during Blogak 2.0.